Amazon Creatives Agency | Helping Amazon Sellers Succeed. getty It’s no surprise that the competition on Amazon is fierce—after all, it’s the world’s largest marketplace. Just to get seen, retailers have to pour money into PPC campaigns and Buy Box bids, and the high-traffic keywords are already dominated by big brands with bigger wallets. Luckily, there’s a little-known shortcut to getting traffic without the cost, and it’s been right under our noses this whole time. Amazon Posts first launched in 2019, but as of this writing, it’s still in beta. Amazon is still working out the kinks of this hybrid between social-style content and on-site advertising, so they’re holding off on the publicity for now. That means you can still get in on the ground floor (as long as you meet the criteria). Below, I’ll outline what online retailers need to know about this potentially game-changing feature: what it is, how it works, and whether or not you meet the requirements. If all goes well, you could be looking at a whole new avenue for Amazon traffic, and for free. At AMZ One Step, we have created over 80,000 images for Amazon Posts. Most of our clients are taking advantage of this feature and are generating free traffic to their listings. We have seen up to a 15% increase in traffic if Amazon Posts are utilized frequently. What Are Amazon Posts? Amazon Posts allow sellers to share content about their products in the same style as social media, such as images with captions. Shoppers can simply click on your Post and a link takes them directly to the product page. This allows retailers to increase both visibility and traffic (and sales, by extension) without having to bid or buy ad space. Posts are uploaded just like social media posts, although the user doesn’t get to choose where or when they appear. Amazon’s algorithm automatically assigns Posts to pages that are most relevant, typically by product category. How Do Amazon Posts Work? At the moment, Posts appear in four separate locations: • Your product detail pages. • Product detail pages of related brands. • Category feeds. • Your own brand feed. At the bottom of product detail pages for you and related brands, a picture carousel displays your Posts with interactive swiping so that shoppers can scroll through them horizontally. If your Posts are enticing enough, you’ll be able to attract customers from competitors’ pages or inspire shoppers to buy more of your products. Based on what you’re selling, Amazon also assigns your Posts auto-tags like “baby playmats” or “cutlery and knives.” Shoppers can click on these tags to bring up an entire feed of Posts for that category, allowing shoppers to browse new products and brands. Similarly, each brand has its own feed with all its Posts. Loyal customers will want to keep an eye on your brand to see what’s new. Each Post consists of five parts: • Brand information: The top of your Posts shows your brand name and an icon for your logo. • Image: Your photo fills up the majority of your Post so shoppers can easily see it. • Caption: Write a caption of up to 2,200 characters to describe your product; the finished Post shows the first two lines by default. • ‘Show product’ tab: Clicking on this tab reveals product information like its full title, rating and price. Clicking on this information takes the shopper to your product page. • Tags: The Post’s category tags are listed at the bottom and take shoppers to the category feeds when clicked. Aside from the tags, sellers are free to set all these parts how they like. The image, in particular, can be used strategically; savvy sellers can upload attention-grabbing visuals to ensure they get noticed whenever they pop up. Who Can Use Amazon Posts? Unlike Amazon’s other invite-only programs, Posts are comparatively much more open. To be able to use Posts, you must be one of the following: • Enrolled in Amazon Brand Registry. • A member of the Vendor programs. • An agency representing a Vendor. Considering the emphasis on branding, it makes sense that only registered brands can participate. This allows you to group all your products and Posts together under the same banner to encourage customer loyalty. However, because it’s still in beta, Amazon Posts are only available in the U.S. Based on how Amazon’s other features have rolled out, it’s safe to assume that once Posts gets further along, it will become accessible to other countries and their marketplaces. Better Visuals Make Better Visibility Because Posts are reliant on visuals, the images you post are going to make all the difference. Amazon is a competitive marketplace, so I would recommend doing proper research before working on your creatives. This research must include reading reviews and commonly asked questions on your existing listing and/or your top competitor’s listings. Amazon Posts could be white background, infographics or lifestyle images. Invest in a high-quality camera and work with a professional editor. If you’re not confident in your product pictures or want to leverage the touch of an expert, a lot of sellers rely on Amazon product photography services. Amazon Posts are still a very underutilized feature of your storefront. If you are not posting frequently, you are missing out. It increases your brand awareness and free traffic, which will potentially increase your sales on Amazon. Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?
Amazon Prime Members Can Now Get Free Same-Day Delivery From Some Local Stores
Image source: Getty Images This perk could help you save time and money while supporting local businesses. Key points Amazon Prime members can now order from other partnering retailers and get free same-day delivery. This service is available in select cities with plans to expand in the future. Amazon regularly adds new perks to its Amazon Prime membership to provide more value to its members. The brand announced a new service available in select areas of the U.S. Prime members can now get free same-day delivery from some local stores. Amazon can be a convenient place to get household essentials, toiletries, clothing, accessories, and other everyday purchases. Prime members enjoy access to free, two-day shipping when they order through the website or app. But some Prime members will be able to take advantage of same-day delivery from non-Amazon retailers in their area. For now, the benefit will be available in select U.S. metro areas. Is this a benefit that you will use? Amazon introduces same-day delivery from local retailers Amazon Prime members can now shop from some of their favorite retailers and get same-day delivery if they reside in a participating city. Current retailers partnering with Amazon include PacSun, GNC, SuperDry, and Diesel. At this time, Prime members with zip codes in and around Atlanta, Chicago, Dallas, Las Vegas, Miami, Phoenix, Scottsdale, Seattle, and Washington D.C. can take advantage of this new shopping perk. Shoppers can order from these retailers through the Amazon website or app and select same-day delivery to their homes. Once an order is placed, a local retail associate will prepare it, and an Amazon delivery partner will pick up the order and deliver it on the same day. Some retailers may also give shoppers the option to order through Amazon and pick up their items in-store on the same day. This service will be free for Amazon Prime members who spend $25 or more on participating items. For members who spend less, a $2.99 delivery fee will apply. Amazon plans to partner with additional retailers in the future. Sur La Table and 100% Pure are two brands that will be joining the service in the upcoming months. This perk adds more value to a Prime membership Shoppers will likely see this new service as a valuable benefit -- especially if they prefer to avoid shopping in person and value fast delivery speeds. Earlier in 2022, Amazon raised the price of a yearly Amazon Prime membership from $119 to $139. Members had to decide if the benefits were still worth the price increase. Since that time, the brand has added additional perks. Most recently, Amazon partnered with GrubHub to offer Prime members a free year of Grubhub+. Same-day delivery from participating local retailers is the latest offering that Amazon has granted to Prime members. If you're not yet an Amazon Prime member and have been thinking of joining, review the membership benefits, including the lesser-known Amazon Prime perks. Of course, you should also consider your budget and spending habits before taking the plunge. Could you save money with same-day delivery service? Could this new perk help you save money? It's possible. If you reside in an area with this service, you could save money on shipping fees and get your orders from your favorite retailers faster. Plus, you can save time not having to run to your local mall, and you can save money by using less gas. If you're looking for other ways to save money, check out our personal finance resources. Alert: highest cash back card we've seen now has 0% intro APR until nearly 2024 If you're using the wrong credit or debit card, it could be costing you serious money. Our expert loves this top pick, which features a 0% intro APR until nearly 2024, an insane cash back rate of up to 5%, and all somehow for no annual fee. In fact, this card is so good that our expert even uses it personally. Click here to read our full review for free and apply in just 2 minutes. Read our free review
My Favorite Back-to-School Gadgets Under $100 on Amazon
Summertime is drawing to a close and it's time to head back to school. But it can be something you look forward to rather than dread, with a range of cool tech gadgets at your disposal to make your study life a little better. All these budget-friendly finds are under $100 and I've personally tested and vetted all these items to make sure they are worth your hard-earned cash. Now playing: Watch this: Fun Amazon Finds Under $100 for August 2022 13:06 Samsers When inspiration strikes, but your laptop isn't within reach, pull out this foldable Bluetooth keyboard. It's compatible with iOS, Android and PC, and only slightly wider than a phone like the Galaxy S22 Ultra, so it's super-portable. This keyboard feels natural to type on and is only just shy of a full QWERTY size, so it feels natural to type on without too much effort. It also comes with a separate phone or tablet stand so you can keep your device upright while typing away. The rechargeable battery lasts for 48 hours. iSwift This six-in-one portable desk converts from writing pad, to a tablet or laptop holder with three different layouts. But it doesn't stop there, it also flips into a mini standing desk or a lap desk you can use while working from bed (or the couch). It holds up to 44 pounds, so it will definitely be strong enough for even your heaviest tech items or a big stack of books. There are built-in magnets so each configuration locks sturdily into place, plus a carrying pouch. Sure, it's not super-cheap at $90, but it's worth it for how quickly and easily it makes almost any surface turn into a desk. Samsung By now you know that you really should be backing up your data, so an external drive is a must-have for anyone with digital files. The Samsung T7 Touch portable SSD has a built-in fingerprint scanner to authenticate, so no prying eyes can see your files. This version is a 500GB capacity but there are 1TB versions for a little more. It's convenient because of its size, flexibility (works on PC, Mac and Android) and supports USB 3.2 for fast data transfers. Rocketbook Never run out of paper again with the Rocketbook Core reusable notebook and Pilot pen. Write away to your heart's content, then open the companion Rocketbook app on your phone. Snap the page with your device's camera then email it to yourself or upload to Google Drive, Evernote, Dropbox, Slack, One Note and more to keep your notes safe. Then when you're ready to jump from calculus to history class, just wipe the ink away with some water on the included soft cloth. Wait for the pages to dry and you can reuse the notebook again and again. Plus Speaking of paper, sometimes there's just no getting around the real deal. You can still be a little more eco-conscious with this staple-free stapler to secure all your important pages together. I had no idea this existed until a few weeks ago and it is honestly game-changing. No more hunting for staples, just collect your pages and this device punches a small hole to tie them all together. Govee There are many smart lamps on Amazon, but the reason I chose this version from Govee is because it has 16 million colors, button controls at the top and app support. You can choose from an incredible array of lighting styles to make the light look like a retro lava lamp, or wake you up with a sunrise effect to ease into your day. It also comes with adjustable color temperatures for white light, which is great if you want it to keep you company from day to night. There's also a microphone built in to sync the light effects from music playing nearby, and it offers Alexa and Google Assistant voice control support. Onanoff A back-to-school list would not be complete without headphones, but these are specifically for kids. The Buddyphones Cosmos Plus headphones come in a range of colors and designs but more importantly are volume-limiting, with three different levels at 75, 85 and 94dB so can go in between different age groups from toddlers to teens. They also have active noise canceling like more expensive headphones targeted to adults. The battery lasts 24 hours on a charge and you can use them without any power left in the headphones. Sound quality is surprisingly good for the price and the noise canceling is really good for the money. Sure, they won't replace your Sony XM5s or AirPods Max, but they will grow with your kids from toddlers to teenage years with a hard carrying case, audio cable and detachable boom mic. Morphee Sometimes, you just have to get away from the screen and there's no more important time to do that than at night. The Morphee meditation device looks like a steampunk clock, but it's actually a low-tech way to ease yourself or your kid into sleep. Turn the first dial to select a mode like music, nature sounds or guided meditation. The second dial chooses from one of eight sessions and the last dial is for the duration (8-20 minutes). It comes with a built-in speaker plus a 3.5mm audio jack for headphones, with a choice of male or female voice to lull you into better snooze.
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