Amazon PPC Keyword Management | eCommerce Conversion Service Launched
Phoenix,United States – July 5, 2022 — The digital marketing strategy now develops and delivers programmatic advertising strategies that provide eCommerce companies with a competitive advantage in their chosen market. More information is available at https://nuancedmedia.com/amazon-ppc-management-agency As part of the updated services, Nuanced Media clients are assigned a dedicated account manager and strategist and provided with access to a marketing and design team who will optimize their Amazon advertising techniques. Amazon PPC is a method of paid advertising that leverages the power of keyword searches by synchronizing them with relevant sponsored display ads, brands, and products. Nuanced Media completes an audit of a client’s existing PPC campaign to identify points of weakness, as well as any past successes. The process involves keyword research, a crucial aspect of a PPC strategy, as well as an assessment of the industry competition. The team of eCommerce advertising experts helps clients foster their campaigns by optimizing their keyword portfolio, improving the visibility of their products on Amazon as a result. The agency delivers results-driven strategies that maximize sales while streamlining advertising costs. By utilizing Amazon PPC campaigns, e-commerce marketers have a greater chance to impress potential customers who are searching online for their specific goods. Clients using Nuanced Media’s Amazon PPC keyword management service also improve their chances of being found by that targeted customers using relevant keywords. Alongside designing the campaign, the team will monitor its progress, optimizing ad placement and keywords to ensure its efficiency. This involves regular weekly and monthly tracking and reporting so that companies can see the results of their investment in real-time. The keyword management solutions are suitable for owners of e-commerce businesses struggling to increase sales with their existing PPC campaigns or those who have never implemented any kind of Amazon advertising strategy and want to find out how they might benefit from adopting one. More information can be found by visiting https://nuancedmedia.com/amazon-ppc-management-agency Contact Info:Name: Ryan FlannaganEmail: Send EmailOrganization: Nuanced MediaAddress: 221 E Indianola Avenue , Phoenix, Arizona 85012, United StatesPhone: +1-602-663-9177Website: https://nuancedmedia.com/ Release ID: 89077690 If you detect any issues, problems, or errors in this press release content, kindly contact [email protected] to notify us. We will respond and rectify the situation in the next 8 hours. COMTEX_409685219/2773/2022-07-04T21:05:13 Amazon Posts: A Way To Get Free Traffic CEO & Founder of AMZ One Step | Amazon Creatives Agency | Helping Amazon Sellers Succeed. getty It’s no surprise that the competition on Amazon is fierce—after all, it’s the world’s largest marketplace. Just to get seen, retailers have to pour money into PPC campaigns and Buy Box bids, and the high-traffic keywords are already dominated by big brands with bigger wallets. Luckily, there’s a little-known shortcut to getting traffic without the cost, and it’s been right under our noses this whole time. Amazon Posts first launched in 2019, but as of this writing, it’s still in beta. Amazon is still working out the kinks of this hybrid between social-style content and on-site advertising, so they’re holding off on the publicity for now. That means you can still get in on the ground floor (as long as you meet the criteria). Below, I’ll outline what online retailers need to know about this potentially game-changing feature: what it is, how it works, and whether or not you meet the requirements. If all goes well, you could be looking at a whole new avenue for Amazon traffic, and for free. At AMZ One Step, we have created over 80,000 images for Amazon Posts. Most of our clients are taking advantage of this feature and are generating free traffic to their listings. We have seen up to a 15% increase in traffic if Amazon Posts are utilized frequently. What Are Amazon Posts? Amazon Posts allow sellers to share content about their products in the same style as social media, such as images with captions. Shoppers can simply click on your Post and a link takes them directly to the product page. This allows retailers to increase both visibility and traffic (and sales, by extension) without having to bid or buy ad space. Posts are uploaded just like social media posts, although the user doesn’t get to choose where or when they appear. Amazon’s algorithm automatically assigns Posts to pages that are most relevant, typically by product category. How Do Amazon Posts Work? At the moment, Posts appear in four separate locations: • Your product detail pages. • Product detail pages of related brands. • Category feeds. • Your own brand feed. At the bottom of product detail pages for you and related brands, a picture carousel displays your Posts with interactive swiping so that shoppers can scroll through them horizontally. If your Posts are enticing enough, you’ll be able to attract customers from competitors’ pages or inspire shoppers to buy more of your products. Based on what you’re selling, Amazon also assigns your Posts auto-tags like “baby playmats” or “cutlery and knives.” Shoppers can click on these tags to bring up an entire feed of Posts for that category, allowing shoppers to browse new products and brands. Similarly, each brand has its own feed with all its Posts. Loyal customers will want to keep an eye on your brand to see what’s new. Each Post consists of five parts: • Brand information: The top of your Posts shows your brand name and an icon for your logo. • Image: Your photo fills up the majority of your Post so shoppers can easily see it. • Caption: Write a caption of up to 2,200 characters to describe your product; the finished Post shows the first two lines by default. • ‘Show product’ tab: Clicking on this tab reveals product information like its full title, rating and price. Clicking on this information takes the shopper to your product page. • Tags: The Post’s category tags are listed at the bottom and take shoppers to the category feeds when clicked. Aside from the tags, sellers are free to set all these parts how they like. The image, in particular, can be used strategically; savvy sellers can upload attention-grabbing visuals to ensure they get noticed whenever they pop up. Who Can Use Amazon Posts? Unlike Amazon’s other invite-only programs, Posts are comparatively much more open. To be able to use Posts, you must be one of the following: • Enrolled in Amazon Brand Registry. • A member of the Vendor programs. • An agency representing a Vendor. Considering the emphasis on branding, it makes sense that only registered brands can participate. This allows you to group all your products and Posts together under the same banner to encourage customer loyalty. However, because it’s still in beta, Amazon Posts are only available in the U.S. Based on how Amazon’s other features have rolled out, it’s safe to assume that once Posts gets further along, it will become accessible to other countries and their marketplaces. Better Visuals Make Better Visibility Because Posts are reliant on visuals, the images you post are going to make all the difference. Amazon is a competitive marketplace, so I would recommend doing proper research before working on your creatives. This research must include reading reviews and commonly asked questions on your existing listing and/or your top competitor’s listings. Amazon Posts could be white background, infographics or lifestyle images. Invest in a high-quality camera and work with a professional editor. If you’re not confident in your product pictures or want to leverage the touch of an expert, a lot of sellers rely on Amazon product photography services. Amazon Posts are still a very underutilized feature of your storefront. If you are not posting frequently, you are missing out. It increases your brand awareness and free traffic, which will potentially increase your sales on Amazon. Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify? Three Ways Amazon Has Rewritten The Laws Of Marketing It’s hard to believe, but this year, The Long Tail by Chris Anderson will celebrate its 13th birthday. The Long Tail was the first major work to look at how Amazon was on its way to becoming the world’s largest store, or stores, depending on how you looked at things. And since 2006, the only thing that’s stayed the same for the brand has been its meteoric growth. Fun fact: Amazon is approximately 20 times bigger now than it was in 2006. Every day, new offerings move more and more of us to spend more of our time -- and dollars -- on the platform. While there are many reasons for Amazon’s growth, some of them are truly unique to the company, offering sellers a marketplace that no longer adheres to time-tested rules of economics. The Amazon effect has forever changed consumer expectations, and the online retail giant continues to rewrite the laws of marketing. Consider these three ways Amazon has disrupted digital marketing: The Project Management Triangle Has Been Forever Broken Decades ago, I was introduced to the concept of the Iron Triangle (also known as the Triple Constraint or the Project Management Triangle). In summation, it offered that among scope (or quality), time and price, only two of the three can be maximized without compromising a third. Want something very fast and very cheap? The scope or quality will be limited. If quality and speed are your ultimate goals, then you should expect to pay extra for it. And since this concept was first introduced in the 1950s, the Iron Triangle held up to scrutiny remarkably well -- until Amazon. On Amazon, the introduction of Prime has mostly leveled the playing field for time, while the near-auction aspect of pricing has driven margins precipitously low for many sellers. And just in case a seller is looking to skimp on quality, those pesky reviews are there to communicate to buyers what they should expect. Skimp too much, and your negative ratings will drive results even lower. Amazon has destroyed the Triple Constraint. Instead, the platform demands sellers push all three corners with equal effort. You'll need to find ways to minimize price, while maximizing quality and deliverability. For most of us, this is an entirely new way of thinking. Competitors Can Advertise On Your Product Page Most of us in business know that exclusivity is powerful. Whether you’re seeking a trade show booth far from your competitors or have negotiated with a franchisor to not open any stores within a few miles of yours, we all seek elbow room to maximize profit. Amazon, of course, couldn’t care less. In fact, the platform encourages competition at every corner, highlighting what customers ended up buying when confronted with your product. Ample opportunities are given for your competition to buy space on the very page your product is. And that real estate extends all the way to the buy box, the moment just before the sale is made. Competition is such an important part of Amazon that establishing a robust storefront is one of the few ways to build some digital elbow room. It’s an essential part of an Amazon strategy, but even so, your competition is only a few clicks away. As a seller, you'll need to envision your product descriptions and photos in the context of how they will appear directly beside your top competitors -- because on Amazon, they will. Advertising Is Guaranteed To Work -- So Long As Your Product Does John Wanamaker famously said that he knew half of his advertising didn’t work. He just didn’t know which half. And while digital marketing has removed much of our guesswork, there are still some reasonable questions to ponder. Take a Google-branded ad, for instance. Since someone sought out your brand, isn’t it logical to assume that consumer would have ended up on your site anyway? Why bother paying for that click? Amazon, knowing that digital attribution still isn’t all that it needs to be, makes no bones about it. The more money you spend on advertising, the better your search rankings on the platform will be. Unlike Google, with its famed wall between paid and organic, Amazon has no wall at all. Consider how unique this is. This is like a retailer at the mall advertising on more billboards and being guaranteed that more people will come in their store because of it -- even people who never even saw the billboard. It’s bonus traffic awarded to you for spending money on ads. And the more you do it, the more traffic you get. Some savvy sellers rely on this so much that they will advertise enough to break even on ACoS (advertising cost of spend), knowing that the additional organic traffic will make up for their loss in margin. While this might sound new to sellers, it really isn't. The same "slot" fees that retailers have charged in brick and mortar stores for years exists on Amazon, but in the form of paid advertising. And those who pay the most will get prime position. As marketers, we often look to the past for inspiration for our newest strategies. When doing so, it’s equally important to realize that in Amazon’s new marketplace, some of the rules have forever changed. Amazon disrupted the retail industry, and now it’s doing the same in the world of marketing.
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